Feat’s mission is to create the most comfortable athleisure clothing in the world. Started in 2015, Feat set out to make clothing they loved, with comfortable styles for anything the day may bring. Over the years, Feat has expanded its product line from socks to hoodies, joggers, and much more. Feat is obsessed with comfort, versatility & quality. All of their clothing is designed to transition from your WFH outfit to your next adventure and anywhere in between.
Feat had seen explosive growth in 2020; with the pandemic surging and most of the consumers in the US spending the majority of their time at home, the demand for WFH and comfort clothing was at a record high. Feat also had partnerships with influencers and TV personalities that saw massive success. Maintaining this growth rate in 2022 posed a new challenge, with higher ad delivery costs and a need to continuously produce captivating social content.
These methodologies, combined with the partnership between Feat and H10’s teams, allowed for a 13% Increase in November Net Rev YoY, despite only 3% investment increase and 360% delivery cost increase. In addition, we maintained return on investment efficiency while scaling TikTok with increased investment by 1,000% in three weeks.