Fulton’s founders experienced back and foot pain for years. After trying different reactive treatments, including visiting chiropractors and podiatrists, they discovered that their pains were a result of their unsupportive shoes. They began searching for supportive insoles, but the options they found were confusing, ineffective, and unsustainable. So they set out to build Fulton, a modern brand of arch support designed to improve whole body wellness from the ground up.
Fulton launched in 2021 after the iOS 14.5 update and struggled to find consistent new customer acquisition vehicles in the aftermath of Apple’s update. They decided to partner with HYPE10 to help them navigate the Paid Media ecosystem in March of 2022.
Our partnership with Fulton has been a rewarding one. Fulton has grown their DTC business by 313% YoY in Q4 of 2022 with high expectations for the upcoming years.