How Petunia achieved 40% growth in online revenue

petunia-product

40%

Growth in online store Q4 Rev

Maintained

spend-to-sale ratio

Brand Story

Petunia Pickle Bottom was founded to solve the evolving needs and demands placed on parents by bringing a fearless sense of style, function, quality, and sophistication to the bags and accessories that they create. From backpacks and shoulder bags to minimalist clutches and spacious totes, Petunia’s diaper bags are well-crafted, clever, and ready for any outing, from baby to beyond.

The Situation

Petunia Pickle Bottom created the premium diaper bag space almost 25 years ago, with a vision that functionality and fashion could co-exist. To ensure continued growth, the brand set its sights on a new generation of parents. This vision culminated into the following goals: (1) Increase brand awareness to drive new customer acquisition. (2). Maintain historical Q4 YoY growth

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hype10

HYPE10 partnered with Petunia late in 2022, where we quickly identified a key opportunity after auditing Petunia's paid media channels:

  • Historic investment allocation was configured to drive the highest platform ROAS, rather than optimizing for net revenue against the media efficiency ratio.

HYPE10 partnered with Petunia late in 2022, where we quickly identified a key opportunity after auditing Petunia's paid media channels:

We also found the actions below as value drivers for Petunia:
  • We onboarded Petunia to our third-party attribution partner to drive granular reporting on Shopify data rather than using paid media platform data

  • We Introduced a collaborative creative testing process whereby we analyzed competitor creatives on a regular cadence to ensure Petunia’s creatives remained engaging for its customer base.

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Conclusion

Petunia surpassed the original forecasted goal, achieving 40% growth in online store Q4 YoY revenue while maintaining the same spend-to-sale ratio

melinda-jensen
Melinda Jensen
Marketing Director

Hype10 is a strategic partner that isn’t afraid to dive into the weeds, pick apart the data, or just talk shop. Every week they bring us new insights and ideas to keep the program continuously evolving. Their ability to quickly spot trends and implement rapid optimizations has been key to the swift success and scaling of our program

five-stars

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