Petunia Pickle Bottom was founded to solve the evolving needs and demands placed on parents by bringing a fearless sense of style, function, quality, and sophistication to the bags and accessories that they create. From backpacks and shoulder bags to minimalist clutches and spacious totes, Petunia’s diaper bags are well-crafted, clever, and ready for any outing, from baby to beyond.
Petunia Pickle Bottom created the premium diaper bag space almost 25 years ago, with a vision that functionality and fashion could co-exist. To ensure continued growth, the brand set its sights on a new generation of parents. This vision culminated into the following goals: (1) Increase brand awareness to drive new customer acquisition. (2). Maintain historical Q4 YoY growth
Petunia surpassed the original forecasted goal, achieving 40% growth in online store Q4 YoY revenue while maintaining the same spend-to-sale ratio