46% increase
87% increase
0% increase or decrease
Brand Story:
Frances Valentine is a joyful celebration of color, craftsmanship, and timeless design. Co-founded by lifelong friends and fashion veterans Elyce Aarons and Kate Spade, the brand was born from a shared belief that style should feel personal, confident, and fun. Drawing on decades of experience in building iconic fashion brands, Frances Valentine creates handbags, shoes, and accessories that blend bold femininity with classic silhouettes. Each product is thoughtfully designed and crafted with premium materials, meticulous attention to detail, and a focus on longevity; bringing charm, confidence, and individuality to everyday dressing, now and for years to come.
The Situation:
Prior to partnering with HYPE10, Frances Valentine had limited exposure to paid media as a primary growth lever. Existing advertising efforts were modest in scale and largely performance-maintenance focused, rather than intentionally structured to drive new customer acquisition. As a result, the brand had strong creative and product-market fit, but untapped opportunity to use paid media as a scalable channel for reaching new audiences and accelerating growth.
- Founder-first creative through partnership ads
We leaned into founder storytelling to highlight brand heritage, authenticity, and credibility—amplifying Elyce Aarons’ voice to build trust with new audiences and differentiate Frances Valentine in a crowded landscape.
- Launch and scale DABAs
We implemented and scaled Dynamic Ads for Broad Audiences to efficiently capture high-intent demand, ensuring strong performance across prospecting while maintaining efficiency at scale.
- New customer growth without CAC inflation
Our strategy prioritized incremental growth, testing, and optimization to ensure increased spend translated into new customer revenue—without increasing customer acquisition cost.
Conclusion:
The collaboration between Frances Valentine and HYPE10 unlocked meaningful, efficient growth by pairing compelling founder-led storytelling with a disciplined, performance-driven paid media strategy. By focusing on new customer acquisition while maintaining cost efficiency, the partnership drove substantial revenue gains without sacrificing profitability.
HYPE10 has built the most successful paid digital program I’ve seen in my 20 years in the business. Their team has an exceptional ability to translate complex digital and creative strategy into clear, actionable plans that drive real results. They are thoughtful partners and a pleasure to work with. We couldn’t be more pleased with the customer growth and scale we’ve achieved through our partnership with H10.
